CoursesMasters in Management of Cultural Heritage

Context

Recent research carried out by Isat and linked to reports such as "Impresa Cultura" by Federculture and "Io sono Cultura" by Symbola on the state of creative industries in Italy highlighted exponential growth of awareness of our cultural heritage, the environment and our territory. At the same time, expenditure in culture and cultural activities is constantly increasing with higher numbers of people than ever visiting museums, monuments and archeological sites.

In connection with this phenomenon, new forms of funding and management structures are gradually being developed in order to offer the public more complex and varied services, for example through support systems such as museum fundraising and the Italian art bonus.

Focussing on smart management - to bridge the wide gap with other European countries - we teach graduating students and young professionals how they can contribute to the development and implementation of services for the sustainable enjoyment of our shared cultural and environmental heritage.


Objectives

This course aims to provide you with in depth managerial and cultural skills and enable you to handle communication plans, fundraising and project management combined with detailed knowledge of our cultural heritage and territory. You will be able to understand and use the networks of institutions that work in the sector to maximum effect to create new partnerships and managerial and promotional structures for our heritage.


Professional Profile

Graduates from this course possess managerial and organisational skills for the cultural sector. They can work in museums, galleries, cultural associations, foundations, auction houses, communcations and fundraising companies, design companies, cultural events groups and tourism and territorial organisations with the aim of creating new services for culture fit for today's society and facilitating our cultural growth in an international context.


Course Structure, Dates and Location

First session (10 February 2020 - 24 July 2020): Theoretical sessions, laboratory sessions, technical visits, practical training, conferences and technical meetings, seminars, visiting professor sessions, research and documentation, intermediate checking and evaluations.
 
Project workshop for the design, organisation and promotion of a cultural event.
 
(Summer holidays from 27 July to 31 August 2020)
 
Second session (01 September 2020 - 18 December 2020): at least a 4 months practical internship with a possible extension in Italy or abroad. Final exams.
 
Class schedule
From Monday to Friday for a total number of 20/24 a week.
 
Location
The sessions take place at the historical location of Palazzo Ridolfi, Via Maggio 13 in Florence.
Plan
 
Marketing and Communication of Cultural Heratige
Marketing for Cultural Heritage
Communication for Cultural Heritage
Interpersonal Communication and Team Working
 
Law
Legislation for Cultural Heritage
Safety in the workplace
 
Budget and Finance
Cultural Project Management
Fundraising for Cultural Enterprises
 
Culture and Territory
Museum Management and Communication
Territory for Cultural Heritage
Handling and Packaging Art
Cultural Events Organisation
Art Galleries
Auction Houses
Cultural Tourism and Itineraries
Cultural Entrepreneurship
Open-Air Parks and Museums
Culture and the Environment
 
Information Technology
IT and New Technologies for Cultural Heritage
 
Linguistics
English Language Seminar

Project Design
Project Workshop for the Promotion and Development of Cultural Heritage.

Technical Visits and Seminars
Technical Visits to Museums, Galleries and Companies
Participation in Sector Events and Congresses
 
Internship
Internships in companies, museums and institutions, galleries, auction houses etc.

 

Admissions

To apply, you must be:

  • An Italian graduate of the “vecchio ordinamento didattico” (before the University reform
  • act of the Academic Year 2001/2002) in “Lettere”, History and Conservation of Cultural Heritage, Cultural Heritage Technician, Architecture and similar.
  • An Italian graduate of the “nuovo ordinamento didattico” in all the degrees included in the following list: Science of Cultural Heritage, Technologies for  Conservation and Restoration of Cultural Heritage, Conservation and Restoration, History of Art and similar. Science of Tourism applied to Cultural Heritage, Economy of territorial Tourism, Communication and Management of Art and Culture Markets and similar;
  • An international graduate in equivalent degrees coming from International universities. Please be aware that this course is taught in Italian. A B2 level in the European Common Framework is required before beginning the course. Language support is available during the course. Please contact the Secretariat for advice about intensive Italian language programmes.
  • A graduate from other degree courses, with the advance approval of the Scientific Committee.

Accreditation

The Masters issues 60 credits, which is shown on the final certification and calculated based on the actual duration of the individual modules or subjects, taking into account study and individual research. These credits can be used to continue studies as recognized by universities and non-state universities in Italy according to DM 509/99 on the autonomy of university teaching, as amended by D.MIUR 270/04.
Masters in Management of Cultural Heritage

Firenze 23rd edition

Lender
Palazzo Spinelli Associazione

Duration
1500 hours
from 10/02/2020 to 18/12/2020

Deadline
07/02/2020

Next edition
from 11/02/2021 to 20/12/2021

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