CoursesShort and Summer CoursesFundraising for Cultural Events


The course objective is to provide practical knowledge for the implemention of Public Relations & Fundraising for cultural and artistic events. Marketing and communication skills are a key part of the course, followed by technical and practical aspects of PR, Brand Development, Organizations, Donors, Stakeholders, Legislation, Swot Analysis, etc. culminating in the production of a Fundrasing & PR plan. 

Contact Hours and Location

Monday to Friday from 09.00 to 13.00 for a total of 20 hours.

The course will be held at Palazzo Ridolfi, Via Maggio, 13, Firenze.


The course is open to all applicants. Previous experience in the sector is not essential.

International applicants should have a good working knowledge of Italian.


Students will receive a certificate of attendance upon completion of the course.


  • Introduction to marketing and interpersonal communication
  • Introduction to fundraising
  • Communication methods
  • Fundraising for cultural and artistic events
  • Brand analysis and development
  • Promotion
  • PR and communication pland doe cultural events
  • SWOT analysis
  • Digital PR and Web for artistic events
  • Teamwork and final project presentation


To enrol on the course students must send the following documents to the Secretariat of Palazzo Spinelli No Profit Association:
1. Enrolment Form
2. Amministrative Regulations (signed and dated)
3. A copy of the payment receipt or bank transfer for the full course fee
4. A photocopy of an ID document
Students can send the documents by email to, by fax (+39 055 217963) or by post. Students are advised to enrol at least two weeks before the course start date. Enrolments are accepted depending on the availability of places on the course.
Payment can be made at the Institute's offices or by sending a cheque or postal order to
Palazzo Spinelli Associazione No Profit
Via Maggio 13
50125 Firenze
Fundraising for Cultural Events

Firenze 1st edition

Palazzo Spinelli Associazione

20 hours
from 22/07/2019 to 26/07/2019


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