CoursesMastersMasters in Integrated Technologies for Cultural Heritage

In the current society, the concept of cultural heritage has been involved in an important process of evolution. It now includes ever-increasing physical and intangible aspects. ICT (Information and Communication Technology) and computer systems development has opened the possibility of knowledge being transmissible once unimaginable for example: virtual art exhibitions, 3D reconstructions of historical places, cultural heritage databases and much more. Despite this, too often this potential remains unexpressed and it still does not reach the public as it should and could. 


The course aims to develop the professional education of workers and enable them to understand the problems of the sustainable promotion of Cultural Heritage. The course provides all the required skills for using in the appropriate way the digital advanced technologies in a museum system in order to facilitate the internal and external communication and evaluation process. This is the reason why the course programme includes the study of topics based above all on the development of all the main technological competences on which the professional role of heritage promoter is based.

Professional Profile

The expert in ICT (Information Communication Technology) is a professional worker operating in the field of services to sector enterprises and cultural heritage institutions. Students will be able, at the end of the course, to draft and execute specific projects of interactive communication including staff and human resources management and object oriented planning. They will also be able to monitor and check the project coherence in terms of style, organisation quality, web and media communication strategies and materials (websites, texts, social networks, web apps, etc.).

Educational Training, Term Dates and Location

First session (15 October 2018 - 05 April 2019): theoretical sessions, project work sessions, technical visits, practical training, conferences and technical meetings, seminars, guest lecturers, research and documentation, intermediate checking and evaluations, individual studies, Project Workshop aimed at creating and organising a communication plan for a cultural event using new sector technologies.
Second session (08 April 2019 - 26 July 2019): at least a 4 months practical internship with a possible extension in Italy or abroad. Final exams.
Class schedule
From Monday to Friday for a total number of 20/24 a week.
The sessions of the Master will take place at the historical location of Palazzo Ridolfi, Via Maggio, 13 in Florence.
Marketing and Communication of Cultural Heratige
Marketing Techniques
Marketing and Communication for Cultural Heritage
Interpersonal Communication and Team Working
Rules and Regulations
Legislation of Cultural Heritage
Safety in the Workplace
Economic and Financial
Politics and Economics of Culture
Techniques of Planning and Budget Management
Fundraising for Cultural Enterprises
Computing for Cultural Heritage and New Technologies Applied to Cultural Heritage
Elements of CAD
Graphic design
Web Design
Cataloging Digital Digital Art Photography and Video
Video Making
Designing Field
Workshop Project of ICT for Cultural Heritage
Technical Tours, Seminars
Internships in companies, museums and institutions



This Master is reserved to:
  • Italian graduates of the “vecchio ordinamento didattico” (before the University reformact of the Academic Year 2001/2002) in “Letter”, History and Conservation of Cultural Heritage, Cultural Heritage Technician, Architecture and similar.
  • Italian graduates of the “nuovo ordinamento didattico” in all the degrees included in the following list: Science of Cultural Heritage, Technologies for  Conservation and Restoration of Cultural Heritage, Conservation and Restoration, History of Art and similar. Science of Tourism applied to Cultural Heritage, Economy of territorial Tourism, Communication and Management of Art and Culture Markets and similar;
  • International graduates in equivalent degrees coming from International universities. Please be aware that this course is taught in Italian. A B2 level in the European Common Framework is required before beginning the course. Language support is availble during the course. Please contact the Secretariat for advice about intensive Italian language programmes.
  • Graduates in other degree courses, with previous the advance approval of the Scientific Committee.


Palazzo Spinelli is accredited and officially licensed to offer its academic programmes through the Regione Toscana in accordance with the Decree no.1722 of the 25 March 2003 and subsequent Decree no. 373 of the 06 February 2009. Palazzo Spinelli is supporting member of the ASFOR, “Associazione Italiana per la Formazione Manageriale.
The Masters gives 60 credits, which are shown on the final certification and are calculated based on the actual duration of the individual modules or subjects, taking into account the impact had on the study and individual research. These credits can be relied on to continue their studies as recognized by universities and non-state as far as Italy, according to DM 509/99 on the autonomy of universities teaching, as amended by D.MIUR 270/04.


Masters in Integrated Technologies for Cultural Heritage

Firenze 8th edition

Palazzo Spinelli Associazione

1500 hours
from 11/05/2020 to 23/04/2021


Next edition
from 10/05/2021 to 26/04/2022

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