CoursesMastersMasters in Management of Cultural and Artistic Events


The management of art and cultural events is a rapidly growing field within the service sector not only for its recreational qualities, but also for its power of communication and for its relationship with cultural heritage stakeholders. In order to create some more innovative and appealing events, applicants are expected to develop new and advanced skills in terms of marketing, communication and management strategies and to deepen their knowledge in the fields of History of Art, Museology, Museography and Fund Raising.


The main task of this Masters is to provide the necessary knowledge and skills to prepare and organize exhibitions and art events; in designing cultural events, from the first drafting to the management of the technical organisation aspects such as the co-ordination of human resources and collaborators. In order to achieve this goal, the Masters equips students with a practical and experienced approach to the sector’s problems and working dynamics. Students are expected to work as a team to organise a real project for example an art exhibition.

Professional Profile

The professional profile defined by this course is that of a manager with a high level of cultural experience and with good specific knowledge which covers various types of art skills and resources such as the history of museums and problems related to management and organisation, including staff, human resources and information skills and technologies.

They will also be able to recognise and to cover the various changes and innovations of the cultural sector. Students will be able, at the end of the course; to identify and select the exhibition premises, to choose the right type of management for museums and cultural institutions Students will have the skills to manage cultural events; from the first drafting to the budget plan, the marketing and advertising campaign and other aspects of technical organisation including European Commission fund raising research and the understanding of current sector laws and regulations regarding event activities. 

Educational Training, Term Dates and Location

First session (14 May 2018 - 30 November 2018): Theoretical sessions, laboratory sessions, technical visits, practical training, conferences and technical meetings, seminars, guest lecturers, research and documentation, intermediate checking and evaluations. Project Workshop finalised at the creation, the organisation and the promotion of a cultural event.

Second session (03 December 2018 - 26 April 2019): at least a 4 months practical internship with a possible extension in Italy or abroad. Final exams.
Class schedule
From Monday to Friday for a total number of 20/24 a week.
The sessions of the Master will take place at the historical location of Palazzo Ridolfi, Via Maggio, 13 in Florence.
Marketing and Communication of Cultural Heratige
Marketing Techniques
Marketing and Communication for the Artistic and Cultural Events
Interpersonal Communication and Team Working
Rules and Regulations
Legislation of Cultural Heritage
Safety in the workplace
Budget and Finance
Politics and Economics of Culture Management
Techniques of Planning and Budget of the European Fundraising for Cultural Enterprises
Technical - Artistic 
Museology and Museography
Computing for Cultural Heritage and New Technologies Applied to Cultural Heritage
Handling and packaging of works of art
Museums and Exhibition Facilities
Techniques Organization
Management and Promotion of Artistic Event
Exhibit Design
English Language Seminar for the presentation of projects at the European level
Field Design
Workshop Project Organization

Technical visits , seminars and study tours
Technical Visits to Museums , Galleries, Collections
Internal seminars with Visiting Professors
Internships in companies, museums, institutions etc


 This Master is reserved to:

  • Italian graduates of the “vecchio ordinamento didattico” (before the University reform act of the Academic Year 2001/2002) in “Letter”, History and Conservation of Cultural Heritage, Cultural Heritage Technician, Architecture and similar.
  • Italian graduates of the “nuovo ordinamento didattico” in all the degrees included in the following list: Science of Cultural Heritage, Technologies for  Conservation and Restoration of Cultural Heritage, Conservation and Restoration, History of Art and similar. Science of Tourism applied to Cultural Heritage, Economy of territorial Tourism, Communication and Management of Art and Culture Markets and similar;
  • International graduates in equivalent degrees coming from international universities. Please be aware that this course is taught in Italian. A B2 level in the European Common Framework is required before beginning the course. Language support is availble during the course. Please contact the Secretariat for advice about intensive Italian language programmes.
  • Graduates in other degree courses, with previous the advance approval of the Scientific Committee.

Accreditation Status
Palazzo Spinelli is accredited and officially licensed to offer its academic programmes through the Regione Toscana in accordance with the Decree no.1722 of the 25 March 2003 and subsequent Decree no. 373 of the 06 February 2009. Palazzo Spinelli is supporting member of the ASFOR, “Associazione Italiana per la Formazione Manageriale”.
Masters in Management of Cultural and Artistic Events

Firenze 27th edition

Palazzo Spinelli Associazione

1500 hours
from 14/10/2019 to 24/07/2020


Next edition
from 11/05/2020 to 29/04/2021

Accedi al nostra pagina Flickr
per visualizzare la galleria fotografica completa.